Bob Noorda, Eni logo 1992, COOP logo 1994 and pictograms for Touring Club italiano, 1978. More about the six-legged dog:
The figure was presented the first time in 1952 and was attributed to the italian sculptor Luigi Broggini. The interpretation given by the company is that the six legs symbolize the four wheels plus the two legs of the driver. It also draws back to African mythology where power animals like lions or leopards were depicted as having six legs. The logo was restyled by Bob Noorda in 1992 when the company went private.
Design is fine. History is mine. 