Fifteen things Ray and Charles teach us:
01 Keep good company.
02 Notice the ordinary.
03 Preserve the ephermal.
04 Design not for the elite, but for the masses.
05 Explain it to a child.
06 Get lost in the content.
07 Get to the heart of the matter.
08 Never tolerate “O.K. anything.”
09 Rembember your responsibility as a storyteller.
10 Zoom out.
11 Switch.
12 Prototype it.
13 Pun.
14 Make design your life. (And life, your design.)
15 Leave something behind.
An essay by Keith Yamashita, read more here.

