Design is fine. History is mine.

Imagine a time with no computer

Fifteen things Ray and Charles teach us:

01 Keep good company.

02 Notice the ordinary.

03 Preserve the ephermal.

04 Design not for the elite, but for the masses.

05 Explain it to a child.

06 Get lost in the content.

07 Get to the heart of the matter.

08 Never tolerate “O.K. anything.”

09 Rembember your responsibility as a storyteller.

10 Zoom out.

11 Switch.

12 Prototype it.

13 Pun.

14 Make design your life. (And life, your design.)

15 Leave something behind.

An essay by Keith Yamashita, read more here.