Herbert Hirche, HF1 television, Braun, 1958
Everyone knows the Braun story. Dieter Rams started designing slick, reduced down products, it all went crazy and now we have apple. However, shortly before Dieter Rams joined Braun, the company started working with a collection of designers associated with Bauhaus and the recently established Hochschule für Gestaltung Ulm on a series of projects aimed at redesigning the audio-visual elements of the company’s programme. And it was the first fruits of these collaborations with, for example, Hans Gugelot, Wilhelm Wagenfeld and Herbert Hirche, that were presented to critical acclaim at the 1955 Düsseldorf Funkausstellung and so initially established the new Braun direction.
Design is fine. History is mine. 