Alvin Lustig, Advertisement, Ad for The Composing Room, Inc. I Want a Thin Gothic. 1949.
I want a thin Gothic…While some of our customers specify type in this way, / most of them are meticulous about designating / face, size, foundry and pedigree. / We’re fond of both kinds. / As conscientious fellows we’ll track down / the type of your desire with only the vaguest description / of its peculiarities. Our people are trained for just / this kind of sleuthing, so call us when you have a type problem, / or even when you haven’t. / A REQUEST ON YOUR LETTERHEAD WILL BRING YOU OUR NEWS GOTHIC SPECIMEN FOLDER: THE COMPOSING ROOM, NY
Design is fine. History is mine. 