Design is fine. History is mine.

Braun, Logo history, 1934-1952. 1 | Will Münch, original word mark, 1934. The enlarged A is still around. 2 | Revise in 1939. 3 | Wolfgang Schmittel, 1952.

There was a 1:1 relationship between the thickness of the bars and the expanses of space, in the case of the larger A this was a 1:1.3, and the curves formed exact quadrants. This made it easy to read in any size and usable in any context.

At the end of the 1950s, both Marlene Schnelle and Ingeborg Kracht, who later became Dieter Rams wife, worked as photographers at Braun. Photography played a significant part in corporate communications.

From the book Less and More: The Design Ethos of Dieter Rams