Karl Gerstner, infographic for Geigy, 1960
In the 1960s, the chemical company had over 150 employees working solely on the firm’s advertising campaigns, packaging and exhibition stands. Its large design team, which included modernist pioneers such as Karl Gerstner and Herbert Leupin, worked in collaboration with Armin Hofmann’s renowned Allgemeine Gewerbeschule school in Basel. It became a real launch pad for many talented local creatives, including Fred Troller, who worked in Geigy’s New York bureau and went on to design posters for Exxon and American Airlines.
Design is fine. History is mine. 