Olivetti, promotional poster by Giovanni Pintori, 1949.
Hired in 1936, Giovanni Pintori was a master at visually communicating Olivetti’s innovations. Instead of advertising on one specific product, this poster conveys a broader message about the company. It shows Olivetti’s achievement in the field of calculating. Symbolizing the ease with which its new products brought order to the world of numbers, the company’s logotype sits dead center in the chaos.
Design is fine. History is mine. 