Design is fine. History is mine.

Knoll international, Massimo Vignelli, 1967

We have been involved in the design of posters from time to time, but we think that they are generally an obsolete form of communication. Posters can no longer announce their message as effectively as they did at the turn of the century when no other media were available. However, one role that the poster can play today is within an overall program; in this capacity it is able to resestablish its poster identity. In the poster for Knoll International, the name of the firm is so well known that it already stands for its products; therefore, even if you play with the name, distort it, or overlap its letters, the message still comes across. The colors are the four-process ones: yellow, blue, magenta, and black, used pure and in overlapping combinations. The back of the poster has line drawings of the entire furniture collection, visible only when the poster becomes and mailing piece.